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Ricola keeps its efficacy push going outside of cold season | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Christopher Lombardo

The cough drop category is slumping thanks to the pandemic, so Ricola is using the Super Bowl to boost its latest, stronger product, even at the tail end of cold and flu season.

http://strategyonline.ca/2021/02/04/ricola-keeps-its-efficacy-push-going-outside-of-cold-season/
 

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